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Alicea A. Normal UI 2024
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Textbook in PDF format

How Non-Designers Can Make Their Web Apps Easier to Use
You don't need to be a designer to make a web app easier to use.
Successful web apps are usable web apps. The better an app's usability the more paying users you get, the happier customers and clients you have. But how can a dev team make web apps more usable?
Over the last 20 years as both a developer and UX designer, I've developed a technique that non-designers can use to improve the usability of the web apps they build.
I've used the technique in the design and construction of many apps with thousands of users and hundreds of usability tests with real people from all walks of life. The technique always works.
In this book, a fast read with lots of examples, you'll quickly learn the technique and be able to immediately apply it to your work. I call it Normal UI.
—
Who Is This Book For?
This book is for you if you are:
– A developer building web applications.
– A designer who has more expertise on making web apps look good, but less on making them work well.
If either of these are you, then this book is designed for you and your team.
—
What's Inside the Book?
– Practical Techniques: Learn how to use the concept of "normalization" to make your web apps easier to use.
– Actionable Steps: Detailed, step-by-step guidance on improving the usability of your web apps.
– Real-World Examples: See how this technique can be applied in real projects with clear examples and diagrams.
– Developer-Friendly Approach: Tailored for developers, not designers—no design expertise required.
A Fast Read, Start Improving Your Web Apps Right Away
The book is fluff-free. Finish reading it quickly and start implementing the techniques in your web apps right away.
Lots of examples help solidify concepts and spark inspiration for your own apps