Positioning - Al Ries, Jack Trout - 2021
The Battle for Your Mind
20th Anniversary Edition


By: Al Ries, Jack Trout
Narrated by: Grover Gardner
Length: 4 hrs and 8 mins
Unabridged Audiobook
Release date: 07-20-21
Categories: Business & Careers, Marketing & Sales
Language: English
Publisher: McGraw Hill-Ascent Audio
Format: mp3 64/48 stereo

Publisher's Summary:

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning.” (David Bohnett, chairman and founder of GeoCities)

An updated edition of the original 1981 text, this 20th-anniversary edition makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.

©2001 The McGraw Hill Companies, Inc. (P)2001 McGraw Hill-Ascent Audio


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