Copied from CallingID Homepage:



Know Who You Are Dealing With Online


* Lets you see the owner of the site you are accessing, where it is located and whether it is safe to send it personal information

* Automatically detects and warns you when you're accessing phishing sites

* Verifies safe sites and provides you with a green light to do business with them

* Executes 54 verification tests on each page you visit and provides you with a simple easy-to-understand risk assessment



CallingID Toolbar uses 54 verification tests to evaluate web sites.
When any of these tests fail, the user is urged to rethink his/her intention to submit personal information, username, password and credit card number, or to place an order from that site. It summarizes the results of the tests in a simple indication to help the user decide how to proceed.


Solutions

High Risk - A "red" icon indicates that exposing private or confidential information to this site is very risky and may be misused by the site owner.
Such risk is a result of a pattern usually utilized by scammers. It may be, for example, masking site owner's identity; using a pirate server in a legitimate site or using a known phishing site.

Low Risk - Indicated with a "yellow" icon reveals that the site has a problem.
The user should be aware of the problem and decide whether to take the risk of sending data to such a site. Low risk sites are sites whose owner was not identified as an organization conducting business, sites that were not registered correctly, etc.

Verified - Indicated with a "green" icon which signals that it is safe to submit information and make purchases at these sites. The site was identified as an organization conducting business located at a real address and passed all 54 verification tests.


CallingID provides you with added value beyond the protection - whenever you visit a site you automatically see who owns it, and where its owner is located.
This information is particularly useful when visiting new sites and deciding if they are real businesses and whether to trust the information they provide.


CallingID Toolbar supports the following applications:
Web Browsers: Internet Explorer, Mozilla Firefox