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         Title: Alchemy: The Surprising Power of Ideas That Don't Make Sense

                                Author: Roy Sutherland

                                 Category: Audiobook

                              Narrated By: Roy Sutherland

                                 Duration: 09:39:32

                                   Source: Audible

                                     Type: MP3

                                    Size: 301 MB

                                  Bitrate: 112 Kb/s

                                        Info:

To be brilliant, you have to be irrational.

We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.

But we aren’t, and we don’t.

...

Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly seven million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists.

      **** If you enjoy, please support the author by purchasing the book ****