Any artist, band, producer, or recording engineer trying to promote their work has a wide variety of social media outlets to choose from. That said, learning all of the related tools and best practices can be daunting and time-consuming. In this course, Bobby Owsinski shares helpful tips and best practices for online marketing and promotion that can help you harness the power of social media to promote your music and increase your fan base. Bobby shares strategies for marketing with your website, blog, and mailing list, and explains how to optimize your presence on key social mediaYouTube, Twitter, LinkedIn, and Instagram—to promote your work. He provides an overview of the social networks, shares tips for developing your brand, and goes into the overall qualities of a strong social media strategy.
Topics include:
Reviewing the biggest trends in online marketing for musicians
Developing your social media strategy and online brand
Determining how often to post on social media
Marketing through your website
Selecting and using a mailing list service
Getting fans to sign up for your mailing list
UsingTwitter, Instagram, and LinkedIn for marketing
Marketing with a blog
Optimizing your YouTube channel
Increasing YouTube engagement
Getting your music on Spotify and other streaming service playlists